A short silent film of Teardown at work, with example data.
MessagingLive
Teardown
Your homepage feels off. Give Teardown the page and your hunch: it names the main failure and rewrites the copy, line by line.
Product marketing, made clear.
It's complex work, with no set way to do it. Each tool takes your facts through a tested method to a clear answer in minutes.
Example run of Teardown, sample company. Input: tidewell.example, homepage. New headline: Staff rotas for clinics, built in an afternoon.
Sample companyTry this tool
Start with the problem in front of you.
Every run ends in a draft you can edit. You get 1 free run a day, or 5 with a free account.
A short silent film of Positioning statement at work, with example data.
PositioningLivePositioning statement
Launching soon, and still can't say in one line who it's for? You get a For, Who, Unlike statement, with the reasons behind it.
A short silent film of Battlecard at work, with example data.
ResearchLiveBattlecard
Got a call against a rival, or not sure who yours is? You get a dated card with where each side wins, the traps and honest answers to objections.
A short silent film of ICP card at work, with example data.
ResearchLiveICP card
Not sure who really buys, or why? Name one segment. You get a buyer card with triggers, their own words and who it is not for, with every guess labelled.
A short silent film of Messaging framework at work, with example data.
MessagingLiveMessaging framework
Positioning settled, but every writer says it differently? You get one core message and pillars with proof under each, with the gaps marked.
A short silent film of GTM plan at work, with example data.
LaunchLiveGTM plan
Launch date set, but no plan the team runs from? You get the tier, dated channels with owners, a readiness gate and one number that decides it.
Browse by job.
Every tool sits under one of five jobs. Pick one to see its tools.
Why this exists
Product marketing has no playbook. Generic AI makes that worse.
Every team rebuilds its positioning, messaging and battlecards from scratch. A blank AI box only speeds up the guessing. Three beliefs shape every tool here.
There's no playbook, so write one down.
The method behind good positioning usually lives in one person's head. When that person leaves, the method goes with them.
The ruleEach tool follows one written method, the same on every run.
Sounding sure isn't the same as being right.
A blank AI box fills the gaps with confident guesses about your product, your buyer and your rival.
The ruleIf a fact is missing, the tool asks you for it, or marks the gap as a guess.
The thinking is the work.
A battlecard is only as good as the choices behind it: who it's for, which claims you can prove, and what to leave out.
The ruleEach tool does one job and is tested on sample inputs before every release.
You bring the facts. The method brings the rigour. You make the call.
Questions you might have.
What is this?
Quick, tested tools for product marketing jobs that have no set playbook. Six are live: Teardown, Positioning statement, Battlecard, ICP card, Messaging framework and GTM plan. There is no Content tool yet.
Who is it for?
Product marketers, and anyone else who has to do product marketing work: founders, product managers and sales leads.
Is it free, and do I need an account?
It's free, and you can start without an account: you get 1 run a day. Sign up for free and you get 5 runs a day, with every result saved. The daily limit keeps running costs in check.
Where do the methods come from?
Each method is the set of steps an experienced product marketer follows for that job, written down so the tool follows them on every run. The positioning tool also names the published method it uses.
What do the tools run on?
Claude, from Anthropic. Each tool is a Claude skill, run through the Claude API. What you type is sent to Claude to write your draft, so don't paste anything secret.
What happens to my email?
With an account, your email is how you sign in. Other mail only comes if you tick the box for it: one email when a new tool goes live, with an unsubscribe link.
Sign up for free.
Get 5 runs a day instead of 1, with every result saved to your account. On the next screen, tick one box to hear when a new tool goes live.
Sign up for free
No password. Google or an email code.
Built with Next.js, Vercel and Claude.